demna

This Is the New Gucci

Fashion loves a reinvention. Demna prefers a rupture. With his Fall/Winter 2026 debut for Gucci, unveiled in Milan on 27…

Gucci: The Final Countdown

Rodomontaders, brace yourselves. The countdown is on, and we’re perched at the very edge of our lacquered seats. Just when…

La Famiglia: Demna’s Study of Identity, Heritage, and the Future of Gucci

In fashion, family is rarely literal. It is myth, metaphor, and mirror. With La Famiglia, Demna introduces 38 distinctive archetypes,…